Retailers Zone

Publicity Ideas For Retailers

July 11th, 2007

Do you want to promote your retail store? Do you can’t afford big advertising? Take a breather, there are plenty of ways to still promote your retail store and gets some audience using some free publicity ideas. Read on.

1. Use American holidays with your products, no matter in season or off season.
2. Get in touch with newspaper and magazines you want to get your retail store listed into and ask for their copy of the editorial calendar, they have free listings depending on the calendar for specific topics. Maybe you can use that.
3. If can manage to get a reported from one of the local publications for lunch or coffee please do.
4. Having a network of other retail stores in your business, does give a slight boost, if one store doesn’t stock up something that you do, you have the customer then.
5. Writing articles for online magazines also help; maybe you start a mailing list for your current customers and let them know what you have and what are the current sales to give away that are happening in and around your local town.
6. The trade association in your area is good place to hunt for reporters, reporters on the other hand do the same, approach local trade associations, so have a contact there who can lead you to one or can lead a reporter to you.

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Entry Filed under: Retailers